Description field not retaining format on import

[Hariharan Y]

Hi. We use a CRM to intake requests from customers and some of these requests would require to be fed into JIRA Product Discovery module for the Product team's assessment. When we use the API or the manual import function, a major issue we are facing is the formatting in the Description field is not getting retained and is getting converted to plain text, even though both the CRM and JIRA's description field both are HTML editors. Can you point to a solution for this issue?

[Lucas Knorr · Accepted solution]

Hi @Hariharan Y

the description field in JIra Cloud field does not expect HTML but Jira Markdown (https://confluence.atlassian.com/jirakb/text-formatting-notation-in-jira-cloud-1375863133.html) instead.

I think the only solution would be to write a parser that is able to transform your HTML to Jira Markdown before performing your import.