i was able to bring much benefits and pros to make this plan up.
right now i need a solution for some feature similar like syntax highlightning that is offered by a client called Propane...
there you can add phrases and define a specific notification sound to be triggered.
something like that in HipChat would make it a sure shot.
I know there are mentioning notifications like sms email configurable in HipChat but this would require a user per keyword.
is there any other solution?
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