Make sure to have Bitbucket internal directory on the top in the user directory page. Now click on users and create a local user account.
Take a look at this article
See if you can create an account using the above method
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Sorry, can't be of much help in this regard. I am not a cloud user. I guess all cloud users need an atlassian account. Reach out to atlassian support and tell them your use case.
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