Atlassian Partners: Are You Using TikTok for Company Promotion?

[Patricia Modispacher _appanvil_]

Yes, weird question and I'm not sure whether that's the right group, but I'm curious:

I would like to know how some of you are leveraging TikTok as a promotional platform for your companies. TikTok has become a powerful tool for engaging with audiences through short-form video content, but its use in the business world is still evolving.

These would be my questions

• Have you explored TikTok for business promotion? If so, what kind of content are you creating?
• What strategies or tactics have you found effective on TikTok? Are there any unique challenges you've encountered?
• Do you have any success stories or tips to share regarding using TikTok as an Atlassian partner?
• Are there any particular Atlassian-related topics or products that resonate well with TikTok users?
• Do you think TikTok can be a valuable addition to your overall marketing strategy as an Atlassian partner?

Please feel free to share your experiences, insights, or questions related to using TikTok for company promotion in the context of Atlassian partnership. Looking forward to the discussion. 👥🎉

[Peter Van de Voorde]

I find this an interesting idea and would love to see if anyone has done this.

I know the social media team at MongoDB used to do a lot of TikTok content, and some of that really landed well with younger developers. 

[Becky Brooks - Visor for Jira]

Becky from Visor here. We have a TikTok (@visordotus). It's not our main social channel, but it's a fun place to play around with messaging.

I view TikTok as the slot machine of the internet. Sometimes, you might win big, go viral, and get seen by tons of people. 

I have a personal TikTok (@beckyshadows) with almost 5k followers. And it takes regular posting to crack the code for how to drive engagement regularly. It's even harder for brands, IMO.

Also, you're not going to see anything from an attribution standpoint. But it's a fun, playful social media app. And I sometimes also repurpose our TikTok videos on LinkedIn. (Our highest engaged video on LinkedIn in Q3 was a TikTok we made, which I downloaded and posted.)

We've done videos such as:

• Capcut vids use trending "memes" (e.g., Pedro Pascal + Nic Cage) to insert the pain point we solve with text 
• Startup company culture stuff
• Overall project management humor or info (e.g., color theory for PMs)

So, I think it's fun if you have someone on your team who is excited about owning it. But it's not worth it if it means detracting from other channels.