Yes, weird question and I'm not sure whether that's the right group, but I'm curious:
I would like to know how some of you are leveraging TikTok as a promotional platform for your companies. TikTok has become a powerful tool for engaging with audiences through short-form video content, but its use in the business world is still evolving.
These would be my questions
Please feel free to share your experiences, insights, or questions related to using TikTok for company promotion in the context of Atlassian partnership. Looking forward to the discussion. 👥🎉
Becky from Visor here. We have a TikTok (@visordotus). It's not our main social channel, but it's a fun place to play around with messaging.
I view TikTok as the slot machine of the internet. Sometimes, you might win big, go viral, and get seen by tons of people.
I have a personal TikTok (@beckyshadows) with almost 5k followers. And it takes regular posting to crack the code for how to drive engagement regularly. It's even harder for brands, IMO.
Also, you're not going to see anything from an attribution standpoint. But it's a fun, playful social media app. And I sometimes also repurpose our TikTok videos on LinkedIn. (Our highest engaged video on LinkedIn in Q3 was a TikTok we made, which I downloaded and posted.)
We've done videos such as:
So, I think it's fun if you have someone on your team who is excited about owning it. But it's not worth it if it means detracting from other channels.
TikTok for company promotion? I love the creativity! I dabbled in it, too, sharing behind-the-scenes snippets. It's been fun engaging with a different audience. Moreover, you can use services like getlikes.com. How about you? Any Atlassian insights or tips to swap? Let's navigate this TikTok journey together!
Utilizing TikTok for company promotion has been an exciting venture for me, especially due to its creative nature. I've enjoyed sharing behind-the-scenes snippets, and engaging with a diverse audience.
Have you considered experimenting with trending capcut templates in your content strategy? Utilizing these popular templates in your reels adds a dynamic and trendy touch to your videos, attracting more attention and potentially expanding your reach.
As an Atlassian partner, while TikTok may seem unconventional for business promotion, exploring its potential could be akin to navigating lawn care laws😉 – it's about finding the right balance. Just as we aim to comply with regulations while maintaining a healthy lawn, on TikTok, we strive for authentic engagement while staying true to our brand. Let's discuss how we can harness TikTok's power to reach new audiences, much like maintaining lawns enhances curb appeal.