Atlassian Marketplace: Category Leaders (June 2022)
MARS™
One of our unique offerings at Blended Perspectives is our Marketplace Analytic Research Service™ (MARS™) database of Atlassian Marketplace 3rd party apps.
At Blended Perspectives we pride ourselves on being a Solution Partner who does not make our own applications. Because of this customers and the Atlassian community as a whole can rely on us for objective, unbiased assessments of the Atlassian Marketplace. MARS™ is a key part of this. As a quantitative database covering every facet of the Atlassian Marketplace, MARS™ lets us combine our qualitative assessments of apps with the latest up to date information on a range of data driven metrics.
MARS™ contains a vast array of data from instances, reviews, and pricing, to platform, app growth, and version releases. This is all tied together at the top level through our meaningful app categorization in which, for every app over 500 instances, we carefully assigned our own categories based on the primary functionality of each app. We do this instead of using Marketplace app categorizations which are somewhat meaningless due to vendor self-selection. This means that MARS™ can give us a completely unique perspective into which apps are really excelling and driving forwards in the Marketplace.
MARS™ Categorizations
Our MARS™ categorizations are one of the main things that makes it such a unique and valuable service to both our customers and the Atlassian community as a whole.
In the Atlassian Marketplace vendors self-select categories and, as we've noted before, these self-categorizations are not sufficient for Atlassian users looking to find applications to suit particular needs. This is because vendors (naturally) over-categorize their apps to fill as many search queries as possible. While this is understandable, as a customer looking for an app to suit a particular purpose can be difficult. Therefore, we have put a lot of effort into creating our own categories and assigning every 500 Club app to one.
Unlike Marketplace Categories, our categorization is based on primary functionality and utility. This means that when a customer wants to use MARS™ to find , say, a "Reporting" app they get apps that really are what they're looking for.
Figure 1: Atlassian Marketplace "Reports" Apps
Figure 2: MARS™ Reporting Apps
If you have any questions or input around our categorizations then please feel free to reach out to us.
The Big 10
Out of our 23 MARS™ categories the 10 largest categories make up 87% of all instances. These 10 categories represent the main areas which Jira and Confluence users look to the Marketplace to extend the functionality of their products. Our report here will focus on those 10 categories.
Figure 3: The "Big 10" Categories
While we are mainly highlighting the "Big 10" Categories here it is worth noting that the others aren't "small" by any means. The 15,000 instances of the Intranet category is still a remarkably high number of customers, especially when you consider that an organization like ServiceNow only has 7,000 or so total customers. The scale in Figure 3 is just severely distorted by the sheer massiveness of the Big 10 Categories, in particular Planning and Publishing.
Fastest Growing Apps by Category (Over May, 2022)
Planning
Absolute Growth Winner
App: Project Management
Vendor: DevSamurai
May Absolute Growth: 367
Percentage Growth Winner
App: Gantt Chart Planner
Vendor: Ricksoft
May Percentage Growth: 28%
Publishing
Absolute Growth Winner
App: Aura Content Formatting Macros
Vendor: //SEIBERT/MEDIA - AppAnvil
May Absolute Growth: 191
Percentage Growth Winner
App: Aura Content Formatting Macros
Vendor: //SEIBERT/MEDIA - AppAnvil
May Percentage Growth: 13%
Diagramming
Absolute Growth Winner
App: draw.io Diagrams for Confluence
Vendor: //SEIBERT/MEDIA - Draw.io
May Absolute Growth: 2,025
Percentage Growth Winner
App: Graphity - Diagrams for Confluence
Vendor: yWorks
May Percentage Growth: 4%
Integration
Absolute Growth Winner
App: Power BI Connector for Jira
Vendor: Alpha Serve
May Absolute Growth: 359
Percentage Growth Winner
App: GitHub Links for Jira
Vendor: Move Work Forward
May Percentage Growth: 34%
Scripting/Automation
Absolute Growth Winner
App: ScriptRunner for Jira
Vendor: Adaptavist
May Absolute Growth: 133
Percentage Growth Winner
App: ScriptRunner for Confluence
Vendor: Adaptavist
May Percentage Growth: 3%
Reporting
Absolute Growth Winner
App: Rich Filters for Jira Dashboards
Vendor: Qotilabs
May Absolute Growth: 230
Percentage Growth Winner
App: Dashboard Hub for Jira
Vendor: Appfire
May Percentage Growth: 26%
Test Management
Absolute Growth Winner
App: Zephyr Scale - Test Management for Jira
Vendor: SmartBear
May Absolute Growth: 1,674
Percentage Growth Winner
App: AIO Tests (All-In-One Test Management for Jira)
Vendor: Navarambh Software Pvt. Ltd.
May Percentage Growth: 16%
Administration
Absolute Growth Winner
App: Deep Clone for Jira
Vendor: codefortynine GmbH
May Absolute Growth: 403
Percentage Growth Winner
App: Deep Clone for Jira
Vendor: codefortynine GmbH
May Percentage Growth: 8%
Utilities
Absolute Growth Winner
App: Issue Templates for Jira
Vendor: Deviniti
May Absolute Growth: 150
Percentage Growth Winner
App: Repeating Issues
Vendor: codedoers
May Percentage Growth: 6%
Time Management
Absolute Growth Winner
App: Timetracker - Time Tracking & Reporting
Vendor: Everit Kft.
May Absolute Growth: 64
Percentage Growth Winner
App: Timetracker - Time Tracking & Reporting
Vendor: Everit Kft.
May Percentage Growth: 3%
Congratulations to all of the apps and vendors who feature here as the growth leaders of their respective categories!
If you have any questions about MARS™ or any of our unique offerings then please touch with us at hello@blendedperspectives.com.
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