Optimize your content management in Confluence with data ✍️

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As your team relies more on Confluence for collaboration, the volume of content can grow rapidly. Without proper oversight, this expansion may lead to outdated information, redundant pages, and difficulty in navigating the platform. To maintain an efficient and user-friendly Confluence environment, it's essential to monitor content usage and user engagement. Viewtracker – Analytics for Confluence offers a practical solution to these challenges by providing detailed insights into how your content is utilized.

Improving Content Oversight with Viewtracker

Viewtracker offers comprehensive analytics across various levels of your Confluence instance:

• Space-Level Insights: Identify which spaces are most active and understand user interaction patterns. This information helps you allocate resources effectively and replicate successful strategies across your organization.

• Page-Level Metrics: Access data on views, likes, and engagement for individual pages. This allows you to pinpoint content that may need updating, promotion, or archiving, ensuring that users have access to the most relevant information.

• User Behavior Analysis: Monitor how users navigate and interact with content. Understanding these patterns enables you to adjust the structure and presentation of information to enhance the overall user experience.

Maintaining Content Relevance

Regularly reviewing analytics helps identify outdated or underperforming content. By archiving or updating such pages, you ensure that users have access to current and valuable information, thereby improving the efficiency of your Confluence environment. This proactive approach prevents the accumulation of irrelevant content and keeps your knowledge base useful and trustworthy.

What Data Do You Need and Why?

To improve content management, start by identifying top-performing spaces and pages. Analyzing these pages helps you adapt underperforming content and make it more useful. Viewtracker’s Space Report provides key metrics such as total views, likes, watches, and traffic sources.

For example, if the top-performing space gets most of its traffic from mobile users, you might want to optimize other spaces for mobile as well. This could mean keeping pages concise for better readability and using lower-resolution images to ensure faster loading times.

More detailed performance insights can be found in the Content & Usage Report, which provides deeper analytics on user engagement trends and page usage.

Viewtracker – Analytics for Confluence’s Space Report is where you can find top-performing Confluence pages within a space.

To assess how a specific page is performing, Confluence users can check Viewtracker’s Content Report, available directly next to the page’s breadcrumbs. This report shows statistics like:

• The number of views for each Confluence page.

• Engagement metrics, including likes and interactions.

• Traffic sources to understand how users find the content.

If a page has low views, it might not be appearing in search results effectively. In such cases, consider improving the page title to make it clearer or more engaging, or restructure the information so it's easier to find.

Content Report

Keeping Confluence Content Relevant

A cluttered Confluence space filled with outdated information makes it harder for users to find what they need. Regularly reviewing analytics can help identify obsolete or underperforming content. Use the Content & Usage Report to locate pages with the least views and track user trends.

If a page contains outdated information—such as an old procedure that has since been replaced—it should either be updated or removed. If multiple pages cover the same topic, consolidating them can improve readability and prevent confusion.

To keep Confluence organized:

• Archive outdated pages to prevent them from appearing in search results and interfering with daily work.

• Update important content to ensure accuracy and relevance.

• Delete redundant pages if the information is no longer useful, particularly when preparing for data migration to ensure only relevant content is transferred.

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By incorporating Viewtracker into your Confluence environment, you gain the ability to analyze and optimize content effectively. This leads to a more organized, user-friendly platform that supports collaboration and productivity.

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[Yulia Lenina _AppFox_]

The "analytics" part plays a great role in the Content Management and gives insights on how to improve your content. Great app!

[Elena Zanchetta_Communardo]

Indeed! Thank you @Yulia Lenina _AppFox_