How to Use Jira Product Discovery on the Go with Mobile for Jira

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The best products are built around a deep understanding of user needs. Since agile methodology has become more prevalent in product management, flexibility has become a key user need. Teams need access to essential product information and the ability to act on it - wherever they are. Jira Product Discovery, paired with the on-the-go convenience of Mobile for Jira, streamlines this. Now, insights from the field, customer interactions, and inspired moments can flow directly into your product's evolution.

What is Jira Product Discovery?

Jira Product Discovery is a tool designed specifically for product teams to brainstorm, organize, and prioritize ideas. Essentially, it is the central point of contact for teams to gather and sort their information in relation to product development, helping teams manage their workflows.

What are the benefits of using Jira Product Discovery with Mobile for Jira?

So what are the benefits of pairing Jira Product Discovery with a Jira mobile app like Mobile for Jira? Well, this is what you get:

• Real-time inspiration and idea capturing: Ideas for new features and enhancements strike at any moment. This pairing allows you to record these eureka moments as structured ideas instantly.
• Enhanced field feedback: Customer service agents, sales teams, and even development staff out on testing assignments can feed observations and customer pain points directly into Jira Product Discovery through Mobile for Jira.
• Agile prioritization: Prioritization frameworks built into Jira Product Discovery can be accessed and adjusted via Mobile for Jira. Product managers on the go can make informed decisions, re-prioritize features, and update teams in real-time.
• Boosted team engagement: Having Jira Product Discovery at your fingertips democratizes idea submission. Everyone feels empowered to contribute to the product's evolution, leading to higher team engagement and innovative input.

Use Case for Jira Product Discovery in Mobile for Jira

Jacob, the product manager for a successful expense-tracking app, is always looking for ways to make the app more user-friendly and indispensable. He strongly believes customer input is essential to drive product strategy. The integration of Jira Product Discovery and Mobile for Jira allows him to stay connected to that input on the go, leading to better product decisions.

Problem

During a routine team meeting, a few support reps mentioned a growing trend of frustrated user inquiries related to merchant categorization. Many users found the existing categories too broad, leading to confusion and resulting in inaccuracies in their expense reports. Jacob recognized the potential impact of this friction on user experience and user retention.

Solution

Jacob then took out his phone and accessed his Jira Product Discovery project through Mobile for Jira. He created a new idea titled "Enhanced Merchant Categorization.” He detailed the problem, outlined the benefits of a more refined system, and even added a few screenshots from user support tickets for context. His idea was instantly visible within Jira Product Discovery.

Back at the main office, the lead developer – alerted to Jacob’s idea – saw the potential for an improved categorization experience. He used Jira Product Discovery's commenting feature to ask clarifying questions and initiate a conversation with Jacob while he was still in the field.

Resolution

Jacob and his developer brainstormed directly in the idea thread, mapping out a more granular categorization structure. They leveraged Jira Product Discovery's prioritization tools to slot this improvement into the upcoming roadmap. Within a couple of sprints, the new categorization system rolled out – delighted users were able to find more accurate reporting and increased confidence in their expense tracking.

Conclusion

The integration of Jira Product Discovery and Mobile for Jira removes barriers between ideation, development, and customer feedback. Product teams become more nimble, responsive, and better equipped to address shifting user needs on the go. This integration isn't just about convenience – it's about building products that truly resonate with users.