Now that Confluence Automation is coming, wouldn't it be better to provide Automation as a cross-product feature?
Even if not possible in the first iteration, it should soon be possible to automate things across products, e.g. a new Jira issue triggering a page creation in Confluence.
Atlassian should offer a site-wide automation hub where automation rules can be created and managed across products. And why not enable add-ons to add their own triggers, branches and actions as well? This would create a real IFTTT like automation.
I'd personally like the automation UX to work more like Node Red, which is way more usable for more complex automation rules.