My business is centered around a single application which we provide for a variety of customers. Most customers will have their own set of features or requirements which are built in to the core application. I'd like to be able to track the progress of any feature/bug fix/story etc.. for any particular client.
Is there a standard way of identifying a customer or client in jira? In the past I used tags/labels, but this was too loose, and now I'm using Epics, which don't seem to me the right approach.
Any tips on this?