I just noticed this today in Automations:
"Start planning for changes to Automation usage and billing
Starting at your next renewal on or after December 3, 2026, Automation flow runs will count toward allocations for Rovo credits and Automation steps. You'll be able to monitor usage by flow and identify which ones use AI-powered steps.
By default, flows will continue to run if the monthly allocation is exceeded, and overage charges will apply."
Basically under the new model, usage may be based on the number of steps executed rather than simply counting one rule run.
This is a disappointing direction for a feature that has become fundamental to how organizations use Jira.
Customers should not be penalized for successfully adopting automation. Introducing step-based billing, AI credit consumption, and automatic overages creates unnecessary complexity and financial risk.
At a minimum, customers should have the ability to disable overages, enforce hard usage limits, and accurately forecast costs before deploying automations at scale.
Right now, this feels like a revenue optimization exercise rather than a customer-focused improvement.
Automation should reduce operational overhead, not create billing uncertainty.
The combination of Automation Steps, Rovo Credits, and default overage charges makes costs harder to predict and govern. Customers need hard caps, budget controls, and transparent forecasting tools before these changes take effect.
As presented, this feels like a tax on automation adoption rather than an enhancement to the platform.
