Our team is building out our product ideas on Jira Product Discovery, and the application is extremely useful. For context we are focused on institutional customers.
We are struggling to find a smart way to capture customer insights that are generally garnered through inbound emails, customer interviews and account management meetings. We're placing a huge focus on being customer-driven when it comes to product development, so this is a really key feature.
We are experimenting with a couple of options:
- "Customer Insight" Idea Type = built a view filtered only showing only these idea types; in this view we have created a column for Customer and added customer names as fields within this column. We then link these ideas to the parent "Product" Idea Type the feedback relates to.
- Insights added to "Product" Idea Types = adding Insights to the ideas, which seems to be the standard approach recommended, however we're finding it difficult to create reporting and visibility of the Insights at a Product Backlog level.
Ultimately, what we'd love to be able to do is report on the Insights to capture things such as:
- Total number of insights across the Product Backlog (e.g. 56 customer insights across the Product Backlog)
- Number of insights by customer (e.g. 17 insights from ABC Ltd)
- Other possible slices and dices of insight data
Would love to know if there are better ways to meet this requirement around both capturing Customer Insights and reporting on them!
