So as far as I know my Jira and Bitbucket accounts should be connected... i log in with a single atlassian login and password, the repository is linked to the jira instance, yet when i click the menu icon in bitbucket, i see this:

Surely I should be able to click on Jira to take me across, or somethign along those lines, instead of getting constantly told to do something I thought i had already done.
Is this by design, or is my product link-up incomplete?