I personalize my help center as well as the issue types and descriptions and these are displayed correctly in the help portal only if I am in an administrator profile, when a client enters he sees the "issue types" as the default request types who were originally set up by jira.
This is a link of a loom that describes my issue
https://www.loom.com/share/e9d7828375e64c62a81b33dd75140100
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