I want to setup the url in a more customer friendly way
you can't do this OOTB using the portal as it requires the company.atlassian.net format. you can consider presenting a different portal/webpage. For example, you could create a webpage and integrate the Widget but that isn't a full feature portal for sure. You could consider a solution like Refined Themes or similar.
Hello @Monika Sharma
Welcome to the community.
This feature is not available but there is a request you can vote for :
https://jira.atlassian.com/browse/CLOUD-6999?error=login_required&error_description=Login+required&state=4db9166f-c741-487a-9505-6ffc32a3606b
You can look for an addon that will allow you this like this one
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