Yes, I know it's easy to create custom issue fields (https://community.atlassian.com/t5/Jira-questions/Standard-Customer-Field/qaq-p/803185). So I'm not blocked.
But every work tracking system I've ever seen has a notion of "customer" as one of ~6 basic fields, and Jira vanilla usage has dozens & dozens & dozens, but not "customer"... what am I missing?
Not knowing any better, I'm thinking that it's very easy to get caught up in "Ars Gratia Artis" instead of staying customer focused. The absence of "customer field" is strange to me, it is a missed opportunity to encourage customer-focused thinking, business-benefit focus, instead of art for the sake of art.
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