Correct, it's an add-on - see https://marketplace.atlassian.com/plugins/net.customware.confluence.plugin.redirection/server/overview#
It is also possible to code it yourself in a user macro, but that's a bit of a pain to debug and use reliably compared with the add-on.
@Nic Brough _Adaptavist_ you mention coding the macro yourself. That's what we did as we were not happy with what was available.
It's a redirection for Confluence cloud, I know lots of us are needing to look for cloud options to see about moving to cloud (eventually). In cloud can't technically do a redirect, but that said the workaround in cloud does allow for some user friendly ways to create a redirect for Confluence pages, spaces, even attachments.
If have questions about Confluence redirection in cloud let me know or take a look at what we created - Easy Redirection.
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