What is Focus?
5 min
By the end of this lesson, you’ll be able to:
- Explain what Focus is and how you can use it
- Describe how users can set strategic priorities
Focus helps you connect your strategy in one place
Think of Focus as your central app for managing strategic work at scale. It helps decision-makers set and track goals efficiently, so your organization stays aligned and agile from strategy to execution.
Focus connects your priorities with Jira and Jira Align, giving you clear visibility into how day-to-day efforts align with strategic goals.
👇 Set and connect strategic priorities in Focus.
How your team can use Focus
Focus is used to define, track, and manage strategic priorities across your organization. It enables teams and leaders to:
- Create and organize strategic outcomes (goals, objectives, key results) within specific focus areas
- Link goals to focus areas, ensuring alignment between high-level strategy and day-to-day execution
- Adjust and monitor progress on strategic priorities, making it easier to ensure the organization is investing in the right initiatives
👉 For example: A product team uses Focus to create quarterly objectives and key results (OKRs) within the “Customer Experience” focus area, linking their goals to company-wide strategic priorities. As they make progress, they update their outcomes in Focus, allowing leadership to monitor alignment and ensure resources are directed toward the most impactful initiatives.
How you can use Focus
Focus can help you:
✔ Set priorities and see how work, teams, goals, and funding align in one place
✔ Evolve in real-time by easily adapting strategy to your unique organizational needs
✔ Act on opportunities by making faster, smarter decisions with AI-powered insights