Understand your Loom video views and analytics
10 min
By the end of this lesson, you'll be able to:
- See who has viewed your video
- Gain insights from video analytics
- Access your personal Insights Hub
See who tuned in with Viewer Insights
Loom makes it easy to see who’s viewed your content with Viewer Insights. The view data on your video will tell you the total number of video views as well as the number of unique viewers who have watched your video. To get more instantaneous insights, you can set up email notifications to be alerted when someone views or comments on your video.
A view is counted if someone watches your video for at least 5 seconds. You can watch your videos as much as you’d like without inflating your metrics because Loom doesn’t count views if you are the original recorder.
To see who has viewed your Loom:
- From your video, click on the Views button on the top right next to the title.
- See your total views and unique viewers count displayed on the top, and list of identified and anonymous viewers below.
👇 Click the Views button to see your viewers.
All Loom plans have access to Viewer Insights, which shows who has watched your video. Business and Enterprise plans have access to Engagement Insights, which provide more detailed metrics.
View Engagement Insights with Loom’s analytics
Now that you know who’s watching, let’s dig into the details. Engagement Insights show how people engage with your video, not just who viewed it. These metrics can help you understand how your videos are performing.
By regularly checking your video analytics, you can continuously improve your content and better engage your audience. Remember, the goal is to create videos that are not only informative but also engaging and enjoyable to watch. In addition to views, you can see your video’s:
- Completion rate: On average, how much of a video viewers watched
- Call-to-action conversion rate: The percentage of viewers that clicked on your call-to-action button
If you click on an individual name in your Engagement Insights, you'll be able to see additional details about how many times each individual watched the video (Video views), how much they watched (Completion rate), and when they watched it (View Times). If they reacted or commented, you will also see how and where they engaged during the video (Activity).
To access your video’s engagement insights:
- From your video, click on the Views button on the top right and see your total views and unique viewers.
- Click on a viewer's name to see the number of video views, completion rate, view times, and activity for that person.
- Click on the Insights tab to see total video views, average completion rate, and call-to-action clicks.
👇 Follow along with the steps above to view your video's insights.
👇 Click the tabs below to learn how you can use the different metrics.
Views tell you how many times your video has been watched.
Views can be a great way to gauge the overall interest in your content.
👉 For example: Ella, a content creator, shares a Loom video about a new product feature. She notices that the video has a high number of views within the first week, indicating strong interest from her audience. This encourages her to create more content around similar topics.
Engagement Insights are only available to Business and Enterprise plan users.
Access your personal Insights Hub
Your Insights Hub provides you with an aggregated snapshot of the impact your recent Loom videos are having. By having all this information in one place, you can quickly identify trends and patterns in your video performance week to week. The following insights are available:
- Views over time: Track your total video views by day or week.
- Video spotlight: Track videos that are receiving new views.
- Speech breakdown: Track how many filler words you have used. Learn how to improve and watch the number go down over time.
To access your Insights Hub:
- Click your Profile icon in the top-right side of your Loom Workspace.
- View your insights by week using the left and right arrows on the top.
👇 For this week, Derek can see all his views, popular videos, and how many filler words he used.
