Share your Loom video with others
15 min
By the end of this lesson, you'll be able to:
- Share a video using links
- Adjust video privacy settings
- Embed a video within a webpage or platform
- Use variables to personalize a shared video
- Share a video to a space
Sharing Loom videos is easy!
Quickly share videos using Sharelinks. Share links are unique URLs that you can generate for your Loom videos to quickly and easily share your content. Share links offer flexibility in how you share your videos, allowing you to adjust your privacy settings for your intended audience. Configuring video permissions ensures only the right people have access to your video. Your share options include:
- Anyone with the link:Provides open access to anyone with the link, including external users. No login or Loom account is required when using this link. This is ideal for public announcements, tutorials, or any content you want to distribute or make widely available.
- Anyone at your company or within your Workspace:Allows any member in your company’s email domain, or any member of your Loom Workspace to view your videos. Viewers need to log-in to view the video.
- Specific people or groups:Customize video permissions to share only with specific individuals, groups, or spaces. This is perfect for confidential or sensitive information that should only be accessible to certain people, such as internal team updates or client-specific tutorials.
👉 For example: Fatima records a Loom video explaining the new features of a product. She grabs a share link open to “anyone with the link” and includes it in the company's newsletter, reaching thousands of subscribers effortlessly. For a team-specific update, she shares another video with her team by entering their email addresses, ensuring only they can access it.
👇Watch this video to see how to use Loom share links and customize privacy settings.
Provide editing permission to collaborators
By default, sharing permissions are set to “Can view”, which grants access to view the video, but not edit it. However, if you wish to give certain people, groups, or spaces access to both view and edit your video, you can change that permission setting to “Can edit”.
👉 For example: Raj records a comprehensive tutorial on a new internal tool. He grants viewing permissions to the HR team so they can familiarize themselves with the tool and prepare training materials. At the same time, he gives editing permissions to the IT team within their designated Loom space, allowing them to make necessary technical updates and ensure the video remains accurate and up-to-date.
👇Watch this video to see how to provide groups or individuals with edit permissions.
Maximize engagement with your videos
Embed your videos for a seamless viewing experience. Embedding enables you to seamlessly integrate your Loom videos directly into various platforms such as websites, blogs, social media posts, and other tools. This integration allows the video to play within the webpage itself, offering viewers a smooth viewing experience without the need to navigate away from the current page.
Looms can be embedded not only in Atlassian tools like Confluence and Trello but also in a wide range of other platforms such as Gmail, Slack, any HTML-supported site, or on social media sites like LinkedIn, Twitter, and Facebook. If you are embedding on a website, all you need to do is copy the embed code and paste it into an HTML block. You can even add URL parameters to your video's embed code to start your video at a specific timestamp or hide certain video elements.
Within your Profile Settings under Integrations, you can select which platforms automatically convert a pasted Loom video link into an embedded video that is playable wherever it is shared. You can activate this feature by enabling any of the supported native integrations like Gmail, Google Docs, and Jira.
👉 For example: Sofia has created a series of Loom video tutorials for her company’s products. She embeds them directly into their product and support pages so that customers can help themselves and follow along without needing to leave the page they’re on.
👉 Another example: Carlos, a social media manager, creates a Loom video to announce a new product launch. Using the Share options, he quickly shares the video on his company's LinkedIn and Twitter accounts, generating excitement and engagement from their followers. This helps boost the product's visibility and drives traffic to their website.
👇Watch this video to see how to embed Loom videos.
You can record your Loom using any of the three recorders, but to enable the automatic link embedding integrations, you need to have the Loom Chrome extension installed.
Give your Loom a personal touch using variables
Who doesn’t love feeling like something has been personalized just for them? Loom variables allow you to dynamically customize your video titles to your recipients. The variable serves as a general placeholder for any title variations you may wish to use such as different {Names}, {Company-names}, or any other {Variable}. Personalization can increase viewer engagement and make your videos feel more relevant and tailored to the audience.
Record once and then use variables to instantly scale personalization to everyone you need to reach out to. Your Loom will be automatically duplicated for each variable value you input, allowing you to share personalized videos with multiple recipients without having to record multiple videos.
👇The {name} variable created duplicate personalized videos for each name value.
👉 For example: Charles, a sales representative, records a Loom video pitch that he can reuse with multiple potential clients. He uses personalization variables to include each client's company name in the video title, allowing him to personalize at scale and engage potential clients without needing to create a separate pitch for each one.
👇Watch this video to see how to personalize your video titles using variables.
Share to a space to expand your video’s reach
Spaces in Loom are a way for you to create dedicated areas to organize and find videos related to a project, team, or topic (e.g., town hall recordings, training videos, product demos). Sharing your Loom video to a space can help you reach a wider audience and foster collaboration. Whether you're sharing a quarterly update in a team space or sharing a how-to video in a project space, Loom makes it easy to distribute your content where it matters most.
👉 For example: Mei, a team lead at a tech startup, records a Loom video to provide a quarterly update on the team’s progress toward their goals. She shares the video to the team's designated space within their Loom workspace. By doing this, all team members can easily access the update in one centralized location, ensuring everyone stays informed and aligned. This fosters better communication and collaboration within the team.
To share your video to a space within your Loom workspace:
- Open your Loom video.
- Click the Share button.
- In the Share tab, enter the name of the space or spaces where you want to share your video.
- Set whether members of the space can view or edit the video, then click Share.
👇Share your video to one or more spaces you belong to and specify permissions.