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Why do product teams with clear goals and talented engineers still ship features that fail to move the needle? The culprit is often the Strategy-Execution Gap - a state where teams are aligned on what they are building (outputs) but disconnected from why they are building it (outcomes).
In this 45-minute story-led demo, we’ll follow a fictional company, Locklake Bank, as they struggle with "Idea Overload" and "Fixed Roadmaps." We will demonstrate how to use Jira Product Discovery (JPD) to transform chaos into clarity. You’ll learn how to move from a culture of artifacts to one of informed decisions, ensuring that every ticket in your delivery backlog is backed by validated evidence.
After this session, you’ll be able to:
Audit "fake" alignment: Learn to identify symptoms of surface-level alignment where process adherence masks goal misalignment.
Structure discovery around problem-framing: Shift your JPD intake from a "wishlist of features" to a "repository of problems."
Build adaptive roadmaps: Move away from date-driven timelines toward a Now/Next/Later format that maintains strategic flexibility.
Eliminate the "discovery-to-delivery" handoff: Link JPD ideas directly to Jira Software delivery issues to ensure the "why" is never lost.
This session is ideal for:
Product Management Leadership & Teams
Design & Engineering Teams
Strategic Stakeholders & Executives