Salome Ivaniadze Twinit Atlassian Partner

TBC Bank is a leading regional financial institution and an early adopter of enterprise-scale Agile and Atlassian practices. At migration, the bank operated two large Jira Data Center environments supporting more than hundreds of software engineers and operational teams. When TBC Bank began its Jira Service Management…

It’s been more than a year since I joined the Atlassian ecosystem, and I’m still learning how this world works, especially from a marketer’s perspective. And the more people I meet at events, in the Community, and across the ecosystem, the more I believe we can actually empower each other by sharing what’s working — and…

Migration projects get a kickoff, a timeline, a project owner, and a retro. Then go-live happens, the project closes — and the schema that everyone spent three months carefully mapping just... keeps existing. Usually without anyone assigned to look after it. Six months later it looks nothing like the clean structure you…

Every migration plan has a checklist. Field mappings, cutover windows, rollback procedures, a go-live date circled in red. Exhaustive, by design — because everyone knows what happens if a migration is under-planned. Almost none of those checklists have a line for what happens after. Go-live gets treated as the finish…

Hey fellow marketers and Community folks👋🏻 I'm planning a video series while at Team'26 Europe, focused on Atlassian Cloud migration — the real talk version, not the marketing-slide version. Think: how companies actually advocate for and push through a cloud migration internally, what breaks, what convinces stakeholders,…

Part 1: What I Wish I Knew When I StartedBy someone who’s learning, testing, failing, and building—just like you. Entering the Atlassian ecosystem as a marketer can feel like you’ve landed in a new universe:Jira, Confluence, workflows, apps, approvals, migrations, admins, Marketplace listings…🌪 It’s a lot. And trust me,…

JSM Assets Migration · JCMA Legacy Field Types Unsupported · Jira Data Center to Cloud · Assets Migration Blocker Every Jira admin knows what a legacy field type is. It's the older attribute format inherited from Insight — the CMDB product Atlassian acquired from Riada in 2020 — that your team has been using for years…

For many DACH enterprises, moving Jira, Confluence, or Jira Service Management to Atlassian Cloud starts with one critical question: ❓Where will our data go—and can we prove the migration was secure and complete? In banking, insurance, healthcare, manufacturing, and the public sector, cloud migration is not only a…

If you're responsible for a mission-critical JSM environment, you already know the feeling. Someone says "we need to move to Cloud" and your first thought isn't excitement - it's a quiet inventory of everything that could go wrong.The Assets schema your ITSM operations run on. The automations nobody fully documented. The…

🥅 ISO 27001. SOC 2 Type II. C5. GDPR. Four acronyms that either mean everything to your procurement team or absolutely nothing to the rest of your organisation. Usually both at the same time. Here's what they actually mean in 2026 - and why the compliance case for staying on Atlassian Data Center has quietly collapsed…

Assets Filter Configuration Migration: 📄 The Complete Guide If you've migrated a JSM Assets schema to Cloud and your filters came back broken, empty, or quietly wrong — you're not alone, and it's not a misconfiguration on your end. It's a known gap in how migration tooling handles filters referencing Assets fields. This…

We often believe our challenges are unique — but the truth is, they rarely are. What truly differs is how people experience those challenges emotionally. After 8 years in marketing — from hospitality to healthcare, IT to SaaS — I’ve seen one constant: people may behave "differently", but they feel the same. Whether you’re…

Hi! I'm Salome from Twinit, an Atlassian Gold Solution Partner and Silver Marketplace Partner. I'm the Marketing Lead at Twinit, currently focused on our Assets Migration Program. We help Atlassian Solution Partners and their customers deliver end-to-end Jira Service Management Assets migrations—from planning and…

🛑 The Elephant in the Room Most Data Center transition conversations stop at "you need to migrate by [date]." 📅 Almost none answer the question DC admins actually lose sleep over: what happens to my Assets schema specifically — the years of object types, relationships, and automations built on top of it. This is a…

Hey Fellow Marketers! 👋 If you had told me a year ago that my daily vocabulary would include words like schema config, Jira Service Management assets, instance consolidation, and API rate limits, I would have laughed. Yet, here I am, exactly one year into my journey within the Atlassian ecosystem, and what a wild ride it…

As Jira environments grow, so does the complexity behind managing users, projects, permissions, and sensitive data. What starts as a simple project management platform often becomes a critical operational system used by IT, HR, finance, customer support, and security teams. And at some point, almost every Atlassian admin…

Before we start: a confession 👀 We almost didn't write this post. Not because Team '26 wasn't worth writing about — it absolutely was. But because every vendor publishes the same recap. "Great event. Amazing conversations. Excited for the future." You've read that post. We've read that post. Nobody needs another one. So…

In fast-growing organizations, transparency inside collaboration tools becomes critical. Teams using Jira rely on it to manage projects, track development, handle service requests, and coordinate work across departments. But one important question often arises: 👉 Who changed what in Jira — and when? Whether you’re…

The shift to cloud infrastructure is accelerating. Organizations worldwide are moving their systems from on-premise environments to the cloud to gain scalability, security, and operational efficiency. For companies using Jira and Jira Service Management, migration is not just about moving projects — it’s about protecting…

Imagine this:You’re a service desk agent. The phone rings. A user is stuck.They say, “I’m having an issue with login authorization.” You open Jira. You try to help.But the customer doesn’t know the exact request type they used.Neither do you.Now you’re jumping between portals, guessing forms, and wasting time while the…

Hi Fellow Marketers 👋🏻✨ It’s Salome from Twinit Marketing team after observation of months here’s my honest views on Why LinkedIn Matters (Especially for Atlassian App Marketers) Decision makers live there. Admins, IT leads, product folks, solution architects — many of the people choosing (or influencing) Marketplace apps…

As the year wraps up 🍭, managers everywhere are reviewing progress, measuring results, and preparing performance conversations. The challenge? In Jira and Confluence, real work is often scattered across tickets, pages, comments, and status changes—making it hard to see the full picture without chasing reports or relying…

Marketers in the Atlassian ecosystem — how do you measure whether your marketing is actually working? Which metrics are you mostly focused on ? Any tool that helps measuring data and results? And which channels do you currently commit on the most — LinkedIn, Marketplace listing, Atlassian Community, paid ads, email,…

In today’s fast-evolving Atlassian ecosystem, collaboration between Solution Partners and Marketplace Partners is becoming more essential than ever. To explore how joint expertise accelerates cloud transformation and strengthens customer success, we sat down with the Founders of Peakforce and Twinit for an in-depth…

Customer Success Story powered by Twinit & Abano | Inspired by 🎃🍂Apptoberfest A Strategic Move to the Cloud — Backed by Automation and Expertise As part of their digital transformation journey, Agentschap Natuur & Bos (Agency for Nature and Forests) — the Flemish government organization responsible for managing forests…

Over Team’25 I had dozens of conversations with admins, partners, and product folks — including talks with the Atlassian Assets team about the practical reality of moving complex Assets data to Cloud. Those chats convinced me to write this for you: the reader who’s juggling environments, deadlines, and a whole lot of…

It started like every other day.A customer logged into the JSM portal to raise a request. Simple, right? Except… it wasn’t. They typed, clicked, scrolled. 🤯Forms looked familiar, but the exact request type? Gone. Lost in a maze of categories and codes. Frustration set in.Instead of solving problems, they were stuck…

 With digital transformation high on every company’s agenda and the end of Atlassian Server support approaching fast, there’s no better time to plan your move to Atlassian Cloud. More than a third of Atlassian Server customers have already migrated, and more are completing the journey every day. To support this, Atlassian…

It started like any other Monday at Cloudside Tech — dashboards loading, standups running, and tickets quietly moving through the backlog. Then the alarm came in. “User is missing Project Administrator Permission. It’s just... gone.” The user was a Process Owner. Their work items, workflows, SLA metrics — updates…

Many companies rely on Jira Assets within Jira Service Management (JSM) to manage business-critical data — from employee directories and contracts to IT inventory and budgeting workflows. But what happens when an Assets schema fails to load, exports return empty files, and no one can explain why? ✔️ This article walks…