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Same Top Searches, a Different Marketplace: What's Changed for App Discovery (and What Hasn't)
If you sell on the Atlassian Marketplace, here is a small surprise worth sitting with. The list of things people search for has barely moved in four years. The list of things that decide whether they find your app has moved a great deal. That gap, between a stable demand side and a fast-changing supply side, is the most…
Marketplace Discovery Is Fragmenting, and Small Vendors Feel It Most
In a previous piece I looked at how Atlassian Marketplace search has been rebuilt: a new ranking engine, intent matching, and trust signals feeding relevance. That analysis had a quiet assumption baked in, the same one most listing advice carries, that discovery means search. A customer types a phrase, a ranked list…

Same Top Searches, a Different Marketplace: What's Changed for App Discovery (and What Hasn't)
If you sell on the Atlassian Marketplace, here is a small surprise worth sitting with. The list of things people search for has barely moved in four years. The list of things that decide whether they find your app has moved a great deal. That gap, between a stable demand side and a fast-changing supply side, is the most…
Marketplace Discovery Is Fragmenting, and Small Vendors Feel It Most
In a previous piece I looked at how Atlassian Marketplace search has been rebuilt: a new ranking engine, intent matching, and trust signals feeding relevance. That analysis had a quiet assumption baked in, the same one most listing advice carries, that discovery means search. A customer types a phrase, a ranked list…