We are currently using JIRA as an escalation management tool between different product support groups on top of its original purpose as a proprietary issue tracking for product development and project management.
Although it technically can be connected to our CRM system with a 3rd party plug-in (which is troublesome and expensive), your products’ user interface and simplicity (to use and learn) are second to none!
What are your plans to expend to the CRM software market?