Data Center end of life, one year in: what it did to a small Marketplace vendor's revenue

Paul Clark [Redmoon Software]

Most of what I read about the Data Center end of life is written for admins planning a migration. I run Redmoon Software, a small Marketplace vendor, and until recently most of our revenue came from Data Center apps. I thought it might be useful to share what the past year actually looked like from our side, with real numbers.

The dates, from Atlassian's migration page, for anyone who needs them:

• 30 Mar 2026: new customers can no longer buy Data Center products or Data Center app licenses
• 30 Mar 2028: existing customers can no longer buy Data Center products, app licenses or expansions
• 28 Mar 2029: end of life; renewals are prorated to this date

Our sales by hosting, six months at a time (USD):

Period	Data Center	Cloud	Data Center share
Oct 2024 to Mar 2025	$217,448	$81,704	73%
Apr to Sep 2025	$136,140	$79,395	63%
Oct 2025 to Mar 2026	$187,502	$116,935	62%
Apr to Sep 2026	$93,395	$176,182	35%

What surprised me:

• There was no cliff when it was announced. The six months after the announcement were only 14% down on Data Center compared with a year earlier. January and February 2026 were strong months, just ahead of the March cutoff.
• The real drop came after 30 March. Data Center sales for April to September 2026 were down 31% on the same months of 2025. Renewals were down 21%. Upgrades to more users almost disappeared, from about $19,000 to about $200. Customers are still renewing, but they've stopped growing their Data Center instances.
• New Data Center app sales haven't stopped. Existing Data Center customers can still add apps until 2028, and they did, about $7,400 worth in six months.
• Cloud more than covered the gap. Data Center was down about $42,700 for those six months and Cloud was up about $96,800. Total revenue was up 25%. I can't tell from Marketplace data how much of that is customers moving across and how much is new Cloud customers.

What we did about it, in case it helps another vendor: we made sure every app we sell on Data Center has a Cloud version, so a customer can take the same app with them when they move. The last two only went live this year. If you're a vendor still sitting on Data Center-only apps, I'd start the Cloud version now rather than in 2028, because your customers' migration plans won't wait for you.

I'm publishing these numbers every month as part of a public challenge to grow the company 10x, and I've put the full Data Center breakdown here if anyone wants the detail:

https://paulclark10x.com/numbers/#data-center

Two questions for the community:

1. Admins: if you're still on Data Center, what's holding back the move: an app without a Cloud equivalent, cost, or something else?
2. Other vendors: are you seeing the same pattern, with renewals holding up but expansions disappearing?

Have a great day,
Paul

Swati Rastogi

Such an interesting perspective from the marketplace vendor lens. As a DC admin, we have a lot of compliance work to take care of before moving to cloud and that's been the biggest complexity to address in our environment and perhaps similar for other DC environments who are planning to migrate.