🫒 Why even a traditional Olive Oil producer adopted Jira Service Management

Antonio Rodríguez [Deiser]

When we think of Jira Service Management, we might picture IT teams or customer support desks. But the story of Aceites Abasa shows that even in traditional sectors like olive oil production, JSM can be a game-changer.

Their challenges looked familiar:

• Requests and tasks spread across emails, calls, and paper.

• No single place to track what was pending and who was responsible.

• Limited visibility for management into delays, bottlenecks, or workload.

By introducing Jira Service Management, they gained:

• A unified portal for requests across teams, not just IT.

• Clear workflows so every request had ownership and status.

• Dashboards and reports that gave management real visibility into performance.

• Cultural change: people stopped chasing status updates and started trusting the system.

For a company rooted in craft and tradition, this wasn’t about replacing people — it was about freeing them from repetitive work and helping them collaborate better.

I felt that it was worth sharing this story, regarding the efforts Atlassian is doing in opening up the platform for non-IT teams ^__^