
Hola 👋 who's ready for round two of TEAM?
I'm on the count down to Team '24 Europe and the count up of sessions I can't wait to attend once we land in beautiful Barcelona! And just like that, I'm hit with the age old problem... there's so much to see, and there's so little time!
So the question is, how do we make the most of our time at Team '24? When there's sessions and workshops a-plenty, partner booths and activities galore, the BASH, and so much more 🤩
It's safe to say there's not a one size fits all answer, as the "Team Experience" is different for us all, especially when we consider the business teams we work in day to day. That is until now, under the cover of darkness we built several unique agenda's based on our expertise in readiness to unveil the "Expert Built Agendas" feature to enhance your experience ✨
For my fellow marketeers, this means you can find a recommended agenda with sessions handpicked by me, for you! This unique agenda was crafted around my own interests as a marketing leader, as a longstanding user of the tools, as someone that is interested in the development and application of AI, and as a marketer who needs to maintain the right levels of industry knowledge 🤓
Marketing not quite your thing? Explore other tailored agendas like:
Similar, to FC Barcelona’s famed slogan, ‘Més que un Club’ (‘More than a Club,’ in Catalan), this is Més que una Agenda (‘More than an Agenda) 😉 It's your go to guide for 8-10 October and beyond! Check it out here and...

🌟 You'll discover the ONSITE ONLY sessions I'm most excited for, such as:
🔹 Getting sh*t done: How program managers make cross-team collaboration simple with Atlassian tools
- Simplify and collaborate across teams like marketing and sales. Atlassian Marketing program managers will show how they get cross-functional work across the finish line with Jira, Confluence, and more.
🔹 Experience teamwork transformation
- Discover how Atlassianʻs System of Work helps you work less and deliver more. Teamwork transformation can ensure teams stay aligned to goals, plan and track work more effectively, and unleash the power of shared knowledge.
🔹 How Confluence databases, automation, AI, and whiteboards revolutionized our documentation practices
- Learn from Breville, who strategically implemented Atlassian Solutions to streamline work across IT/engineering, product, and GTM teams, driving success for their specific use cases. Discover practical insights for achieving smooth collaboration and strategic visibility.
🔹 Not forgetting the amazing line-up of keynotes too!
Plus, Braindates are returning 🎉 and I'm thrilled to announce I’ll be hosting my first ever sessions! Feel free to come along and join the discussion, there's so many wonderful topics to engage with.
👉 Women in the industry: connect and collaborate with authenticity
👉 Effective Cross-Functional Collaboration: Bridging Marketing and the Wider Business Teams
But when all is said and done, be sure to re-visit the TEAM Hub after Barcelona to catch up with some of the digital highlights too! Some of my favourites are...
- Unleash the potential of your enterprise strategy
- Atlassian System of Work: Maximize org-wide impact
- Drive organizational excellence with AI: From leadership to team workflows
- How to align strategy to execution with OKRs
- AI as Your Teammate
💭 Tips and tricks from a Summit / Team veteran
- Use your exclusive Community discount code T24ECOMMUNITY50 to unlock 50% off your conference pass.
- There's only so many hours in a day, so prioritise the onsite activities, sessions, workshops etc. You can catch up with all the digital sessions and any onsite ones you may have missed once you're back in the office.
- Don't fall into the information overload trap and become a walking zombie day one, pace yourself by breaking sessions up with a lap around the expo floor, network with your team and the Community, take a break and get some fresh air.
- Enjoy all that BASH has to offer on Wednesday evening, just remember sessions resume on Thursday.
- Pack a TEAM survival kit with lip balm, hand sanitiser, throat lozenges, electrolytes for vitamins and energy, and so on! (You’ll thank me later).
I hope to see you there! Drop a comment below with your favourite session or highlight from the Marketing Agenda 😄