Hi everyone,
We write pretty much everything in Confluence - website content, marketing campaigns, blogs, product docs, feature ideas, design specs, technical plans, business strategy, legal contracts and even Atlassian Community posts 
Confluence is amazing for collaboratively creating content, gathering feedback, iterating and keeping everyone aligned.
A lot of what we write is 'used' elsewhere - e.g. website content, marketing campaigns, product docs. The status of this content is important ('draft', 'collecting feedback', 'published', etc) and we track the progress of such work in Jira. The best way we've found to keep Jira issues and Confluence pages connected is the out-of-the-box Jira issue macro.
For the most part this works well, though there are some downsides. People need to jump from Confluence into Jira to update the status of work and there is a lot of copy/paste between completed content in Confluence and that content's eventual destination.
I'm interested in how others handle these types of situations. What type of content do you write in Confluence? Is the 'destination' of this content elsewhere and, if so, how do you get it there? How do you track the status of content work and keep Confluence in sync with this tracking system?
Thanks all for your insights!