Is crypto currency the future of new user onboarding?

Bridget_822i4b

Jiracoin? Atlasbase? 

A coworker sent me this article that's about how companies might use cryptocurrency micropayments to encourage new users to take onboarding/training. 

I love the idea of either earning a few thousand dollars a year to do the trainings I would normally take, and/or giving away that money to users who take the time to learn our products!

Let me know what you think in the comments - do you think micropayments might work to incentivize more in-depth onboarding for new users?

 

Mykenna Cepek

My $0.02...  As with gamification, the critical aspect of such a system will be the core metric which triggers a micropayment.

"When a measurement becomes a target, it ceases to be a good measure."
-- Goodhart's Law

Perhaps some best practices will be developed to support a workable model for this. I love the concept, but am quite skeptical about simplistic implementations.

Do I get paid just for scrolling through an article? Clicking a button at the end? Succeeding at a static quiz to test for knowledge gained? Dynamic quiz? Fill-in-the-blank, human reviewed testing?

Where is the tradeoff between investing in the validation of actual learning vs paying for some minimal behavior that doesn't result in the desired learning?

Might be some good models in the existing work being done around "badging" and electronic credentialing.