Applied for a trial version of ServiceDesk and I was impressed by its ability to use custom fields but with different display names!
This is an absolute must have for JIRA Core as well! Any plans to implement this soon?
Reason? Our instance (cluster) is HUGE and having 50 custom fields when 1 UserPicker custom field is actually just needed (e.g. Approver, Manager, Partner, Key Person, Lead Developer, etc...) will significantly help performance.
We currently have over a thousand and the reason it's stopped growing for the past year is we have to say NO to our users which totally sucks for them.
We have a brilliant team who made a self-service way to create Confluence Forms which does the same thing, but not all teams want to use thing (and with good reason!). JIRA really needs this ability.