Atlassian's Teamwork Lab built a framework to help you measure AI ROI

[#1]

 JUST DROPPED: New AI ROI framework from Atlassian's Teamwork Lab

A lot of companies are asking the wrong AI question.

Instead of “How do I measure the return on my AI investments?”, they jump straight to “What’s the one magic KPI?”

That’s how good bets get killed early and productivity theatre gets funded forever.

In our new AI ROI framework, we argue that AI value doesn’t show up in a single dashboard. It shows up in four distinct ways: Exploring, Optimizing, Enhancing, and Transforming. Each area has different metrics, different risk, and a different timeline for payoff.

If you’re only measuring short‑term efficiency, you’ll miss the early signals of real transformation, which actually drives innovative breathroughs!

And you might scale back right when you should be doubling down.

So we turned the framework into something practical: a Play you can run with your team today.

AND it includes a quick assessment to help leaders pinpoint where your org actually is on the AI journey and what to measure next.

Check it out below!

Play | Assessment | 1-pager

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By the way, can you believe Atlassian has a dedicated research lab focused on producing cutting edge insights about human-AI collaboration and the future of work?! Read some of our other work here.

[Andy Gladstone]

@Ben Ostrowski with the NYC stop of the RovoCon tour taking place tomorrow, this is such a timely drop for me and my organization. I'm certainly going to see how we can use this play, and what we learn at RovoCon, to have purposeful discussion around our AI tools and adoption.