This question is in reference to Atlassian Documentation: What's New
Nice one Nic..
Actually, after every closed case with Atlassian you will be sent a survey and by filling this out you are part of a lottery where you can win random prices ($100 gift cards nowdays, but it used to be ipods, and similar).
Like Nic says: Better get a job at Atlassian or a partner if you want to make sure you make something each week.