Kvitka Martsynyshyn Insider

I work at Help Desk Migration, which builds a ServiceNow → Jira Service Management migration app on the Marketplace. This post is about the migration itself. Most ServiceNow + Jira content on Community is about keeping the two systems in sync. This post is for the teams doing the opposite: switching ServiceNow off. That…

If your organization just went through a merger, acquisition, or internal reorganization, there's a good chance you're now staring at two, three, or even five separate Jira instances — each with its own projects, workflows, custom fields, and years of history. Someone in leadership has said the words ‘let's consolidate,’…

A knowledge base isn't just a place to dump help articles anymore. It's what your support team deflects tickets with, what new hires learn the product from, and — increasingly — what your AI agents actually run on. Rovo and every other AI-driven support layer is only as good as the KB underneath it: fragmented articles,…

Migrating a Jira project between instances sounds simple until you actually try it. Issue keys, workflows, custom fields, attachments, and history all need to survive the trip — and Jira doesn't give you a single "move project" button that handles everything cleanly. This post walks through the realistic options, what each…

If you've spent any time in the ‘New to JSM’ threads here, you've seen the pattern: someone posts ‘migrating from [ServiceNow/Zendesk/Freshservice] to Jira Service Management, where do I start?’ and the replies pile up fast. Here's the thing most of those threads eventually land on — the tool you pick matters less than…

Many teams migrate to Jira Service Management to utilize Atlassian Intelligence, Rovo, and automation. But AI is only as good as the data behind it. If you're migrating from Zendesk to Jira Service Management, resist the temptation to move your entire archive at once. An AI-first migration focuses on clean, relevant data…