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How do you track where your app installations are coming from?

Clara Davis

Hi,

I am new here.

I was wondering how do you track where your app installations are coming from? We are testing to see if ads on Google are effective to promote our products but we have no clear way to see which install came from a specific ad or campaign. I added some UTM tags to the ad link but still no luck in tracking the source of the installation.

I know there’s an API report that shows some UTM data, but it doesn’t include key details like campaign name or source. Ideally, I’d like to know which installs came from Google Ads, which came from LinkedIn Ads, and so on.

Maybe I’m missing something. How are you handling this? Do you have a reliable way to attribute installs and keep a clear record of the source?

Comments

Aleksander Szymczak

Hi Clara,

I will attach myself to your question as it's something we weren't able to solve either. I hope someone has an answer because for us it looks impossible.

Celina

Well, that's a good question, and I think all of us are struggling.

UTMS can provide a source of views - that's something, but the main conversion can't be measured right now - the funnel is constructed that way. The only thing we can do is make an assumption - I compare the number of evaluations to reach, and that's all 😅 We all hate it. In GA4, you can find clicks from both paid and organic sources.

Perhaps something within the app could be helpful, such as a straightforward question on the welcome page from which you first heard about the app, but...

I talked with many people about it, and the same story Maybe we can figure it out here!

Oliver Siebenmarck {Polymetis Apps}

Hi @Clara Davis ,

Segment works really well and the setup on MPAC is relatively quick: Just add your write key to receive events. Events do contain UTM tags, referrers and more. A common approach might be gather events using Segment and then sending those of to Amplitude our whatever tool your team likes to use.

Clara Davis

Yeah... In my research to find more about how I can track conversions I saw some questions from years ago and untill today I see that Atlassian hasn't came up with a solution for vendors...

That is very frustrating. As a marketer, I think it is very important to know the source of our conversions and, more importantly, to have a way to measure the performance of the paid campaigns. We need to know if our budget is spent wisely or not.

Maybe they will come up with a solution at some point, because even the API reports are not very helpful...

Clara Davis

Hi, Oliver,

This sounds interesting.

Could you provide more info about this? Or point me in the right direction where I can find more informations and maybe a tutorial on this?

Thanks!

Oliver Siebenmarck {Polymetis Apps}

Hi Clara,

Atlassian has one page describing the integration with Segment here: https://developer.atlassian.com/platform/marketplace/marketplace-integration-with-segment/#marketplace-integration-with-segment They also have sample payloads there, which should give you a good indication of what's possible.

Segment itself is more of a data platform to connect different data sources and destinations, at least in my understanding. We've had a good trial run with an MPAC -> Segment -> Amplitude setup, but you can also send data to Google Analytics or a custom database if you like. Kind of depends on how you are planning to analyze the information you get.

IIRC, then there's a free tier/trial with Segment, so you could start with that. Even before hooking Segment up to a destination tool, there's a 'debugger' that lets you peek into the data you get.

Hope that helps,
Oliver

Clara Davis

Thank you!

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