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Hubspot support for Insights!

Rob Parrish_cbtu2x

I'm wondering the timeline for JIRA Product Discovery to support Hubspot for idea insights?

Specifically, it's to fulfill a use case similar to this one for Salesforce: https://support.atlassian.com/jira-product-discovery/docs/use-salesforce-and-jira-product-discovery/

This is becoming a blocker for us, as this data is critical to our overall end-to-end prioritization process. I'd much rather stick with Product Discovery than churn to another tool. But, these insights are key!

Thanks,
Rob

P.S. I'd also welcome suggestions of workarounds - we've started to consider things like trying to use Zapier, or even just creating a normal JIRA project for our input ideas, and just using Product Discovery for roadmap management. Unfortunately, so far, these all seem like too much overhead. But, maybe someone else has figured it out?

Accepted answers

All comments

Tanguy Crusson

Hi Rob,

What were you hoping to achieve in Jira Product Discovery with HubSpot?

To be honest his is not on the roadmap for the moment - the main reason is lack of demand for now (which plays a big part in how we prioritize): we only had 4 requests about this so far including yours.

Rob Parrish_cbtu2x

Bummer! We're looking for a very similar set of Capabilities you show off in your salesforce CRM integration. Bringing in Deal & Account level attributes, to perform prioritization based on & keep track of customer requests at an account level (e.g. filter to account name in JIRA product discovery, to see all of their requests)

Based on what you show off with the Salesforce integration here: https://community.atlassian.com/t5/Jira-Product-Discovery-articles/Mega-Power-user-features-using-Zendesk-Salesforce-etc-data-to/ba-p/2190700

I brought Product Discovery into my last org as well during beta, which is also a Hubspot shop.

Rob Parrish_cbtu2x

Hi @Tanguy Crusson -

Bummer! We're focused on being able to bring in Hubspot object metadata (e.g. Deal $$$ size, details from the Account object), to use for prioritization.

Very similar to the use case shown in the earlier demo you completed leveraging Salesforce in November of last year (https://community.atlassian.com/t5/Jira-Product-Discovery-articles/Mega-Power-user-features-using-Zendesk-Salesforce-etc-data-to/ba-p/2190700).

This will also help us to look at all the ideas submitted by a single account. With over 500 different customers, manually managing a picklist of account names is not very feasible.

Does this clarify?

Tanguy Crusson

Thanks for the feedback Rob. It makes complete sense.

For tagging customers on ideas, we're currently looking at another solution which is to leverage the "Customer/Organization" fields from Jira Service Management - which can (or will) be synced with Salesforce (and I believe - could be wrong, need to check - HubSpot)

Pablo Botas

We have a similar need here. It's important to be able to do this. Alternatively, is there a way to import such data into a Discovery from a CSV?

For instance having a list of Discovery ideas (ID or link or similar) and having total deal values or volume or similar entity. Also it'd be ideal to have for instance a list of customers requesting each idea.

We are currently doing this manually and it's not great to say the least.

Pablo Botas

Any ideas for workarounds?

Christopher Burgahn_97rcsr

We would love that as well.

We have customer meetings logged in Hubspot.

This is our source then for feedback & insights.

Rob Parrish_cbtu2x

I haven't figured out any approaches for a work around yet. Will ping back here if we figure out one.

Adam Salow

We would also like this.

Specifically, it would be great if we could connect a Hubspot deal as an insight and pull from it certain values such as customer name, deal size, etc that would show as fields in the idea and contribute to it's prioritization.

Sylvain Lagarde

I am wondering if it's possible to push idea from Hubspot to JPD ?

Daniel Ahlberg

We would have a lot of value from this solution as well

Gabriella Addonisio

I would also like this. Today I sat in on a demo with https://www.savio.io/ who allows you to create insights directly from HS pulling in all HS company/revenue data to allow for better prioritization. But it also allows sales and CS to see the status of any feature a customer has asked for.

eq_pqqqb1

+1 to the idea

Tom Gorenbar Peled

I'm currently evaluating three product discovery and roadmapping tools (JPD, Productboard and Savio). There are a few things I really like about JPD -

The snappy UX
The ease in which I can build custom views for different stakeholders or purposes on the same shared set of ideas
The OOTB templates are really clever and provide good rails for creators or ideas (many are not part of the product org)

But I find it impossible to prioritize product investments in a data driven way without having key customers, MRR and feedback (insights) coming from the CRM our sales and customer success are using (HubSpot).

In the JPD demo you do put an emphasis on 'impact vs effort' assessment and even mention 'key customers' as the field a colleague is asking for. Data coming from HubSpot is key to compute impact/value.

unknown

Hi. We'd also need Hubspot support on insights.
Is there any update on this feature?
Thank you.

Tom Gorenbar Peled

I thought I'd share the impact of the lack of features around insights integration.
Not having an integration with HubSpot, and as far as I can tell not having an API where I could implement a pipeline using something like Zapier to push Hubspot tickets as insights into JPD, made us go with Productboard (among other pluses Productbaord have).

Pradnya Devare

Hello,

You might want to give SyncMatters a try - we do custom integrations especially with HubSpot, and can personalize integrations designed just for your business. We can definitely look at fine-tuning integrations sync logic and field mappings with Jira, to handle these extra details.

Good luck!

Kyle

+1 to this feature request.

Fraser Pinkney

+1 for this feature

Amy Marcowich

+1 for this feature.

Our sales, support & CS teams all use hubspot but are all manually adding in insights to JPD - sometimes on their own but mostly only when we prompt them too. Having this integration would mean a lot less missed insights for us!

Kat MacDonald

+1 for this feature

we are looking to implement JPD but also use HubSpot as our CRM and need our Sales folks to be able to remain in HS while supporting prioritization from Product in JPD.

unknown

+1, we love JPD and the Chrome plugin helps to connect ideas, but the challenge is correlating Hubspot deal statuses to feature priorities, as they fluctuate after we create the idea in JPD. Open to a Zapier/DIY style solution bur the core problem is not having the ideas <-> deals linking well.

Kristen Ocelnik

+1 from us too!

Mali Harpur

+1 for more capabilities between HubSpot & JPD. We use the integration and it shows the linked issues between HubSpot & updates the Jira issue description, but our team members have to manually then add an 'Insight' to the issue (double up of effort)

- we cant seem to find a way to automate so that 'Insight's are automatically increased by 1 increment for every customer-linked issue (vote).

- having more field mapping so we have data around customer type and other properties would allow us to improve prioritisation of bugs & features.

Would love to know any ways to achieve this currently and/or upvote improvements

Matjaz Hren

+1 vote for the HubSpot - JPD integrations is very much similar way you have it for Salesforce (https://support.atlassian.com/jira-product-discovery/docs/insert-data-from-multiple-apps-into-your-insights/).

To my best knowledge JPD also doesn't have any public API available, which blocks leveraging any Zapier/Workato or home-brew integration to transfer Hubspot Company or Deal info to individual JPD Insights.

Having customer data on individual insights (customer name, contract value, and other properties) is a core functionality enabling us to prioritize our Ideas better. So now we are resorting to manual labelling of Ideas and Insights, which is NOT where we want to be in 2025 with Jira.

So please bump this up in priority or at least open up JPD API and expose API endpoints for Insights and enable us to automate this on our own.

Matjaz Hren

New year, new +1 vote for the HubSpot - JPD integrations is very much similar way you have it for Salesforce (https://support.atlassian.com/jira-product-discovery/docs/insert-data-from-multiple-apps-into-your-insights/). This would be a significant efficiency boost.

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