Nearly every paid Jira Cloud addon I look at adds 1k/year minimum, even if only 1 person wants it, because you're priced based on the total number of Jira users.
Take for example a QA/Test Management plugin. If you have 1 developer, 1 tester and 1 manager using it, but you're a 50-person company, all 50 users need a license for that plugin. You have to pay for 47 people who have never heard of, and will never use, this plugin.
I don't understand why plugins aren't simply priced for the specific number of users that will actually use them. When I asked a plugin developer, he said the pricing structure is set by Atlassian. Is Atlassian trying to discourage 3rd party plugin use by making them too expensive to consider?