How long should a Jira project key be? While a long key is allowed in Jira, it makes little sense to make end users type something too long.
Jira project names and project keys are critical attributes to help identify projects and issues. A best practice is to make the project's title similar to the project key. Users should be able to communicate using either project name.
Example long name: Development
Example key: DEV
Project names should be descriptive yet generic. Example: A project with the key "ACME“ doesn't tell the user what kind of issues should be reported in that location.
Also, avoid numbers in project names. Project keys like ACME2024 means you’ll have issues IDs formatted like ACME2024-25. This is both confusing and unnecessary!
The project key, and other Jira settings (like statuses and custom field names), should be short in length where possible.
Rachel Wright
Author, Jira Strategy Admin Workbook
Industry Templates, LLC
Traveling the USA in an RV
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