London Drugs commissioned the collection of 31 designs to represent a wider variety of people in the greeting-card aisle--regardless of the language they speak, how they identify, or their sexual orientation. All proceeds from the Cards for All project will go to United Way community initiatives in Western Canada.
The offerings don't just represent every facet of the LGBTQ spectrum, but reflect common-law and open relationships, and even nonromantic greetings—cards for a coworker, a single friend, or a roommate. There are also new cards in Chinese, Farsi, Punjabi, Tagalog, and Braille.
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