I came across this article while doing some Sunday morning reading:
What resonated most for me is point 3:
3 – Highlight outcomes, not good intentions.
When it comes to sustainability and citizenship, the age-old saying “actions speak louder than words” rings true. Once you set your aspirational goals, you must take action to follow through. Your audience wants to hear about results, not good intentions, so highlight every outcome, even if you have to start small. This is where storytelling can be a powerful tool.
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