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Another way to import the storage format into the confluence page is by using the rest service provided by confluence.
Here is an example
curl -u admin:admin -X POST -H 'Content-Type: application/json' -d '{"type":"page","title":"new page", "space":{"key":"TST"},"body":{"storage":{"value":"<p>This is <br/> a new page</p>","representation": "storage"}}}' http://localhost:8080/confluence/rest/api/content/ | python -mjson.tool
Ref: https://developer.atlassian.com/server/confluence/confluence-rest-api-examples/
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