We are using git feature branching. Every time a developer makes a PR branch, bamboo kicks in builds and test the branch. If everything is ok PR can be merged. When we want to make a release, the developer creates a release branch and deployment project creates the artifact, uploads the artifact to the server. We think creating artifacts when making deployment makes thing easier and faster rather than every build because developers make PR more frequently. So what is the best practice for creating artifacts? During build plan or when deploying to server.