I'd like to discuss "how can teams who are working on Atlassian business be organized". I want to share how our team is organized so we can start with something. So...

Our team is part or the MoroSystems company which is Atlassian Platinum Partner for Czechia and Slovakia. The size of the Atlassian team is about 1/10 of the entire company. We are working in multiple areas and we have a lot of roles and responsibilities in our team. The areas we serve are:
- Consultations
- Architecture of solutions based on the Atlassian applications in areas like IT, Telco, manufacturing industry, banking...
- Customizations
- Until now we provided customization of Atlassian Server tools (mostly Jira and Confluence) using Atlassian SDK (Java) and React.js on frontend part. We still do it but we know the customer interest will decline.
- Service and systems support
- We provide support for our solutions (customizations, consultations or only Atlassian products management).
- Licences
- We provide licences for Atlassian tools and advices for customers so they have the ideal setup of licences for customer's business in the end.
- Products and assets
- We have few Apps on Marketplace (we can say that one of them, Easymind, is successfull app). We also provide trainings for our customers.
Ok, so that's what we do. And now something about how we organize the whole team. We are still working on it (for almost a year) but we have following roles in the team so far:
- business leader - responsibility is to have Atlassian business under control, to have required profit margin, to have plan of the projects and to sell required amount of licences to fulfill Atlassian Platinum plan.
- competency leader - responsibility is to drive strategic development of the team, to take care of doing things correctly and to have enough certifications in the team to fulfill Atlassian Platinum plan.
- solution architects/consultants - provide advices and architecture for customer solutions.
- developers - work on products and customizations of Atlassian tools for our customer.
- sales and licences support - provides support for customers who need licences or who need a consultation or customization.
In sum, there are 15 people organizing around our Atlassian business. It is not so much but even for this amount of people we needed to create more structures in the team. We need to have:
- Strategy team which consists of the business and competency leader
- Core team which consists of the all the people who are responsible for areas above
- we have some people who are helping us on Atlassian projects only temporarily and we do not force them to be the part of the Core team
You can't see anything about Marketing in my list of roles or responsobilities. We simply do not have it (yet). So in 2020 we tried to do marketing in the team of mostly "Tech" people. We have published 23 blog posts and held 6 webinars (I'm really proud of our team). We also prepared Whitepaper with "Atlassian Cloud Myths" theme.

We were also surprised by information about "Server end" (like most of the people). Few of us were dissapointed but we put facts together and decided to take this situation as an opportunity to "refresh" our customer business and the way we do the things. We want to rather support our customers than to complain about something what is just the fact.
The world is changing. So we know we need a team vision (which is more static) and strategy to fulfill it. We are using OKR to manage our strategic tasks. We can react quite fast when anything change using this system. To be honest, we are on the beginning, because using of the OKR is not as simple as reading about it
.
I hope that 2021 will be a great year for most of the Atlassian partners and for you all. And I, personaly, wish you all the best. We must be here for our customers and we are responsible to provide inovative solutions to help them to do theirs business clearly and efficiently.

That's all from me and I'd really like to hear your opinion or your own experience. How do you organize in teams which are working on Atlassian business?