Showing results for 
Search instead for 
Did you mean: 
Sign up Log in

How to Improve Your Customer’s Journey Through Jira Service Desk Server, Pt. 1: Help Center


The latest Winter Executive Report by Customer Contact Week Digital shows that reducing customer effort is the most important priority for 2018. CX Network confirms that modern consumers don't want to spend half an hour on our website in search of information they need or on our Help Center trying to figure out how to raise a request. Nowadays, a customer seeks services that require minimum effort on their part and maximum output from the company they trusted. By providing our clients with a consistent and smooth movement from one touch point to another, we can create an integrated experience, meaning that our communication and design is the same for every channel they use to reach out to us. This article is the first in the series focused on showing how we can assure such customer experience in Jira Service Desk.


Source: CCW Digital

What's the problem with Jira Service Desk user interface?

Over 20,000 IT and business teams from all over the world use Jira Service Desk. This service management software is fully ITIL compliant and closely integrated with the rest of the Atlassian Stack, helping teams deliver excellent service, collaborate on projects, and create an accessible space even for non-technical customers. The use cases of Jira Service Desk can be very different, depending on the purpose and actual teams or customers using the solution, as shown by the speakers during Jira Service Desk Day 2018 in San Francisco. However, its out-of-the-box functionality is somewhat stripped down, which in most cases requires customization and additional features to suit the particular setup.

Without customization, each Service Desk would have looked the same. Imagine a common situation when our customer uses software provided by multiple vendors. If each vendor had the same looking Help Center, our customer would have got confused if one of the apps got broken. Because, how can they be sure that they got to the particular vendor's Help Center if they all look identical?

Nowadays, it's highly important to provide your customers with a unified experience on every channel, be it our website, social media, emails, or Jira Service Desk. This way, we ensure that our clients won't get confused by our actions inside or outside the Customer Portal. At this year's edition of Atlassian App Week in Miami, we've learned that we need to bear in mind the full customer's journey through our products, brand, and people. This journey starts from the moment the need for a feature arises, and it barely ends there. There is no due date or a finish line when it comes to the customer journey, because even once they install an app, we need to be there to help them with any issues and make their experience better.

We've already mentioned 7 most common concerns of Jira Service Desk users, such as no SLA metrics, long and unclear request forms or inability to edit requests by the customers, and provided solutions to them. In this series of articles, we'll approach the subject from another angle.

We need to bear in mind the full customer's journey through our products, brand, and people to help them achieve success with our software.

4 customer touch points in Jira Service Desk

To better our customers' journey through the Jira Service Desk, we need to understand what they have to deal with. Basically, all their way through Jira Service Desk leads them through 4 different screens.

  • The first one is the Help Center, which we'll be focusing on in this article. On the Help Center, our clients can see all the Customer Portals which they have permission to send requests to. Each Customer Portal is dedicated to a separate Service Desk project.
  • The next step on the way is the Request Form. This screen opens after choosing a request type on the Customer Portal. There our customers fill out the information and send it over to the support team.
  • After raising a request, our clients are directed to the Request Detail View. There they see all the information they provided on the previous step.
  • The last screen is My Requests, which is a list of all requests raised by the customers or their Organization.


The four screens that a customer can see in Jira Service Desk

As we've already mentioned, our customer's journey doesn't stop once they buy our products. We need to be there for them and aid them with any problems they can have with our software. The Help Center is the first touch point for our customers when they meet such issues. The app doesn't work properly? There's something missing in the app that would make it even better? Whenever our clients need help or want to give us feedback, they go to our Help Center where they can bring up such matters.

When our customers come to the Help Center, they can see the Customer Portals they have access to. There's also a smart search where they can look for request typesor knowledge base articles. On the header bar, they can see how many requests they or their organization have raised, as well as go to the My Requests screen with the list of all requests and their statuses.

However, we can give our customers more enclosure into what they can see on the Help Center thanks to both native and advanced customization.

Native Jira Service Desk customization possibilities

Jira Service Desk gives us a range of possibilities to customize our Help Center and this way differentiate it from those of other vendors. We can brand our Customer Portal, manage default permissions, set up custom request types, or link the Customer Portal to a knowledge base in Confluence. It's worth to remember that even this basic native customization provided by Jira Service Desk makes big difference for our Help Center. We can change a basically empty generic view into a fully branded Customer Portal with the front page title, Help Center name, our logo, brand colors in header, banners, links and buttons. We can even add announcements, which will inform our customers about the changes in working hours during holidays or recurring issues that are taken care of and don't need to be reported anymore.

Native Customization.jpg

Help Center screen in Jira Service Desk - before and after native customization

Moreover, native customization gives us the possibility to manage access to Customer Portals. However, this option is somewhat narrow. We can only select who can raise requests on our Customer Portal: the customers who are added to the project, those who have an account on our Jira site or just anyone. There's also a possibility to define with whom our clients can share their requests, but here we also don't have too many options. We can only choose between other customers within their Organization, any customer by typing their email address, or any customer or Organization by searching in the project.

Another important thing in this native configuration is that we can set up custom request types to make them clear to our customers. We can do that by using keywords or phrases our customers are familiar with when creating or editing request types, adding examples to their descriptions, and setting different icons which will make it easier for our clients to identify the right request type. Also, we can make the whole experience simpler for our clients by creating request types groups, i.e. Common Requests or Hardware and grouping our request types accordingly.

Let's not forget about connecting our Service Desk project to a knowledge base in Confluence. This way our customers can quickly search for solutions in relevant knowledge base articles, and maybe they won't even need to ask us for help.

Even though native customization can make a difference for our Help Center, it is still limited. That's why we should look for additional solutions listed on the Atlassian Marketplace.

Advanced customization with Atlassian Marketplace apps

Although Jira Service Desk is highly flexible and customizable on its own, there are many apps on Marketplace which we can use to build an even more user-friendly Customer Portal. For example, Extension for Jira Service Desk was designed to extend our customers' possibilities on three out of four steps of their journey, from the Help Center screen to the Request View screen.

When it comes to the Help Center, this app gives us more flexibility mainly in managing permissions. We can define which user groups have access to the Customer Portal, and determine for which user groups a certain request type is visible. Imagine that we have Car Rental Service Desk, and only our VIP and business customers have access to it. Thanks to this limitation, we're sure that our Standard customers won't be able to see request types from this Service Desk and request for a new company car.

Help Center.png

Visibility feature of Extension for Jira Service Desk enables managing which user groups have access to the Customer Portal

As for the visual aspect, we can split the list of our request types into two columns, so there's no more need to endlessly scroll down the list in search of the right place to click. Also, we can add helpful external links and present them on the header bar. We can even create groups of links, i.e. Transportation, Knowledge base or Press, where we list additional sources of information.

We can also translate our Help Center, using Translation for Jira Service Desk. In short, this app enables us to translate the Help Center to as many languages as there are supported in Jira, and thus to provide our customers with multilingual support. So whenever our clients come from, if they prefer seeing the Customer Portal in their native language, then they can change it easily by clicking the user avatar in the top right corner of the screen and selecting the right language in the dropdown menu. You can learn more about Translation's features in this article.

Advanced customization.jpg

Help Center screen before and after advanced customization with Extension for Jira Service Desk and Translation for Jira Service Desk

What's more, there are solutions on the Marketplace which enable us to completely redesign our Help Center, but this is a topic that deserves a separate article.

This is the first part in the series of articles about improving customer experience with Jira Service Desk Server. Read other articles from the series:



Log in or Sign up to comment
ABM GOLAM REJA December 1, 2020

Any of the customers requested problems, companies can find out what they are looking for and what they need to do to get the best deal on the business plan and then they will be able better quality of service and others good things about product management and service providers very well and the register domain Microsoft provides JIRA SERVICES to the customer and the customer service to provide us with the best results and information about our company and the customer care service providers who have been using airtel for a long term solution for the business and customer service to provide us with the bad quality of customer service and others good things about product and services, 

That's looking very nice to seeing details of customer view and it will be a great opportunity to discuss the future of the day with Lots of potential customers will preafar  this tasks and they make a community, it will be help business in rise, thaks

My request, I can't understand about this topic, please discuss about the subject,? 

ABM GOLAM REJA December 1, 2020



JIRA software services 

This to clear for the business and customer service to provide us the software a customer care service and full pleaser customer support with customer details and information about total business at a glance of the screen splease, and we can make a quick look at what we have to do with the most important informaI is that please make sure a good future plan and make problem solutions quickly for the business and customer service to provide us the best results and information about the industry

The others things we can easily provide by request details viewing, we can easily shortout our companys problem and better services, by graphic statastic total customer view its help us improve our business quality and provide us with the best service to the best customer service provider by the jira service providers and provide better customer demand on present and futures solutions for networking by Microsoft jira and other tools for business professionals and customers who have been successful in providing professional support for the business and customer service to help us improve our business and customer service to help us achieve our goals

My request will help us to make sure that our customers are satisfied with the best quality and affordable prices for our products and services for our clients, in this region we provide the highest quality service in the industry and the company is going through the same process and the register domain Microsoft provides JIRA SERVICES product to the customer and company between a well really established company and business management company, which allows the customer to be able to use the better service and others good things about product and services that are not available in the market and for the most important informaI is that the company will be able to assist in the process of getting a new role and would appreciate any other company opportunities that may be available open for anytime,

With very very Thanks to given the opportunity to work with Microsoft and Microsoft jira service, 

ABM GOLAM REJA December 1, 2020

What a great experience with a world bestet companys discussion and how wonderful that how it gathered by a friendly discussion, most valueable topics which is the world latest technology in the world by Microsoft jira service, I am really very much pleased to be able and better to customers service and business management services and support in the future of the day with Lots of potential to help future build goals and objectives for the future and to provide the most effective marketing strategy for the business,

Hope to achieve success in the future of the day with Lots of great ideas and resources that are important to our business success and with great success achieved opportunity to join our team and our business community,

Please pray for us to achieve this opportunity, 

With Thanks giving 

The jira service provides 

And the Microsoft Word 

AUG Leaders

Atlassian Community Events