Atlassian Partners - Rules of Engagement

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Our Community Values

Our community thrives on shared values, a desire to learn, and an environment where members feel welcome to share their questions and ideas. By providing clear participation guidelines and respecting these foundations, we keep our community special. Please review our Community Values here.

Our Community Philosophy for Partners

Partners play a vital role in our community. People trust real voices, and being genuine helps you become a credible source of guidance for community members. This builds trust in the app, solution, or service you represent. To set up your profile and engage as a Partner, first, please check out our Best Practices page.

Our community is a place for Atlassian customers to learn and connect; it is not a promotional platform for your apps, solutions, or services. Along with following our Community Rules of Engagement, Partners must also follow the Partner Rules of Engagement. These rules help you gain a reputation as a trusted Partner and show you how to represent your app or service effectively.

Please note that these rules can change at any time. Changes will be communicated to Partners via the online community. Contributions that don’t follow these rules will be subject to our Content Moderation process.

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Partner Rules of Engagement

We understand - as a Partner, you need to sell your services, apps, and solutions and share them with your fellow community members! But users don’t come here to be sold to, and we want to keep the platform friendly for everyone. Maintain the balance by reviewing the Opportunities section for acceptable promotional moments while also making sure you are clear on what not to do.

Rule violations may result in:

• your account being temporarily suspended or permanently banned

• the removal of article-writing privileges

• the name of your company or app is added to our content filter - your content is automatically hidden from view of the community and marked as spam

So keep reading for the need-to-knows!

Know the basics

What to do

• Do disclose your company affiliation in the text of your post as well as your profile name, and have the Partner lozenge added to your profile:
  

• Do only link to the Atlassian Marketplace or Partner Directory, not an external website*

• Do make sure your content adds value to the community (see Best Practices page and the Opportunities section below)

• Do use AI responsibly (see Community Guidelines)

*Exceptions apply.

What not to do

• Don’t use repetitive content like signatures, boilerplate language, “read more” prompts or discount codes.

• Don’t post articles outside of App Central and Atlassian Solutions Partners**

• Don’t spam

• Don’t necropost to promote your solution or service

**Exceptions apply

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1. Be transparent and authentic

• When promoting an app or solution, disclose your company affiliation in the text of your post (e.g. “I work for the company that built this app”). State your company in your profile name, and request the Partner lozenge for your profile (instructions here).

• We don’t use signatures or boilerplate language on the Atlassian community - do not use signatures or cut-and-paste content in every comment.

• Don’t re-post or cross-post content. Tailor your responses to the users you’re talking to, and avoid coming across like a sales robot. Don’t reply to members with the same responses in every topic or question.

2. Be here to help, not to sell

• Always respond directly to the question asked and make sure your answer is relevant - don’t suggest irrelevant apps or solutions.

• Your answers should provide educational value, not just promote your app or solution.

• When sharing an app or solution, use links to the Atlassian Marketplace (e.g., Questions for Confluence) instead of a link to your website. Include all necessary information in your response.

• Do not include calls to action for external sites like "read more" unless specifically requested. Your reply should contain all the information needed to answer the question.

• Do not mention special pricing or discounts, including "free trials."

3. No ‘gaming the system’

• No mass upvoting. Example: Upvoting the content of other company representatives from your organization.

• No sock-puppet accounts. Example: Creating additional Community accounts you control to disguise your identity, and/or using those accounts to benefit your organisation/main account

• No impersonating users. Example: Affiliating yourself with an organization you do not have the authority to represent, including Atlassian.

• No necroposting. Necroposting is defined as posting on threads that are six months old or more ("raising threads from the dead”).

• AI (Artificial Intelligence) should not be used as a substitute for providing accurate answers and knowledge to our users.

4. Keep articles in App Central

• Any articles that mention apps, solutions or services can be posted in App Central or Atlassian Solution Partners groups only. Articles posted in the wrong section will be removed by moderators.

• General interest articles about Atlassian products, Atlassian events, agile methodologies, and thought leadership, which do not mention apps or solutions, can be posted elsewhere.

• AI usage in articles for the purpose of formatting, language, spelling, etc. is allowed if utilized as a tool, but the core of your contributions should be written by you. AI should not be used as a substitute for knowledge, and you are responsible for ensuring that any information you provide is accurate. Read more about our AI policy in our guidelines.

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Opportunities to promote your app or solution

Replies + comments

• A member explicitly asks for information about the app or solution you represent.

• A member states that they’re open to using apps to solve their issue.

• You are mentioning your app as one possible solution and have first provided educational value before including a concise description of how your app or solution can assist.

• You're linking to your support documentation where the answer is covered in depth. (Note: We ask that you include a summary of the answer on the Community to help future visitors with the same question.)

• You've written an article about an app or solution and are providing a link to the article (see 2. Be here to help, not to sell).

• You're promoting an event or activity that adds community value (see 2. Be here to help, not to sell).

Articles

Authoring articles is a great way for Partner representatives to contribute to the community by providing value to all users. However, this privilege can be revoked.

• User stories or interviews

• Publishing your own App Central Partner Feature

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Content Moderation of Partners

We reserve the right to remove posts or suspend accounts in the event they break our rules of engagement or are damaging to the Atlassian Community. While we understand that mistakes can be made, continuous violations of our rules of engagement will result in action from the Community Manager team.

Escalation stages:

• 1st violation - reminder of rules of engagement

• 2nd violation - written warning

• 3rd violation - suspension of privileges

• 4th violation - suspension of account

The sanctions applied to rule violations are subject to the Community Manager team’s discretion. In the event of a violation, the Atlassian Community Team will reach out to you via email. Please be sure to mark communitymanagers@atlassian.com as ‘safe’ in your email to avoid these emails going to spam.

How to report content for violations

If you see Partner content that violates these rules of engagement, see our Community-wide Guidelines page for instructions on how to report to our moderators.

When you submit a report, it’s reviewed by our team of moderators as soon as possible. We will take appropriate action as needed in accordance with our Rules of Engagement and Community Values. Although you will not receive a notification about the outcome of your report, please be assured that our moderation team reviews all reports.

If you have questions or require clarity, contact your TPM (Technical Partner Manager) or the community manager team (communitymanagers@atlassian.com) for guidance (while we endeavour to reply to emails as soon as possible, it may take up to three business days to receive a response).