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What are some tips for launching and promoting a status page?

Once you’ve set up your status page, you need to share it with your customers. After all, a status page isn’t very useful if your customers don’t know about it. Check out some of these tips for successfully launching had promoting your status page and share your own tips and tricks below!

If you’re a current Statuspage user, how did you announce your status page? If you’re not a current Statuspage user, share your marketing tips or any questions below!


First and foremost, the status page should be off site, you can't have a status page hosted by the same platform that's down.

Second, inform users before they even know something is wrong and let them know you're on it.

Third, keep calm. And give #hugops

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Well said, Simon. We agree! We're big believers in getting a message out right away, even if you don't really know what's going on yet. If something is obviously wrong, let your users know you're investigating a problem. Add more details as they become available, but communicate early.

+1! Thanks for sharing @Simon Erkelens - email me at so I can send ya a link for a Statuspage shirt 😎

As a new team who are about to launch our status page (thank you Atlassian for the OSS support), we believe that it is super important for us to get the message out that we do now have a status page. Making use of our social media channels as well as our website and the GitHub repositories to ensure that we promote the page so that our community become aware of it and for all users to be able to find the page in the event that we have issue.

Whilst we hope that we shouldn't ever have to use the status page to alert our users to issues on our service, it is great peace of mind for both us and our users to know that there will now be a proper way for them to get information about the status of our service if it appears to be in trouble.

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@Matt Cowley Thanks for chiming in! One of the most impactful things you can do to get your status page in front of your user's eyes is embedding it in web properties your users are already aware of/looking at (your user interface, help center, website footer, etc.)

Nick shared this and more tips for promoting & marketing your page in the article he linked below. I definitely recommend checking that out for some inspiration!

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@Jake Bartlett We absolutely will! We're hoping that our status page will give our users new confidence to deploy their sites using our CDN as they can easily get updates about our service and its status at any time through our status page.

(Just waiting for support to sort out our subdomain and we'll be good to go!)

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Thanks @Matt Cowley! We tweeted back at ya with info for a shirt 😎

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I did a guest blog post for Atlassian on tips on how to market your Statuspage. I've implemented a lot of these over at Symantec:

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Yes! Excellent job with this article... a lot of good ideas in there, Nick!

We love this blog - thanks for always being a great thought leader in incident comms @Nick Coates. If you want more swag, you know where to find us 😎


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