At our office, the term 'Projects' is pretty overloaded. Is it possible for us to change the term to 'Products'? This is the word we use in-house. This would require the top-level menu change along with submenu changes and references to it within Admin.
It is possible with a bit of customization. See https://developer.atlassian.com/display/JIRADEV/Customizing+Text
Basically you need to modify the internationalized text.
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