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What are good strategies to ignite a beginner Atlassian team to a rock-star level?

Suppose for a second, you know nothing about new tech trends, you still battle with handling workflows with Excel workbooks and Outlook.... Then someone tells you: "Jira can solve all your problems"

How could you "shepherd" them effectively?

Have you ever introduced Meetup groups, enforce some kind of book-reading challenge or, maybe, contact an alien planet to shoot out neurological rewiring laser to induce "ah-ha!" moments?

You can be as creative as you may want to be on this one since it's a "off-topic" yet learning environment :) 

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