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Back in 2011 Capital One ran an ad campaign that won accolades and awards for it's ingenuity and catch phrase - "What's In Your Wallet?". Samuel L. Jackson, Spike Lee, Jennifer Garner and even Kermit and Mrs. Piggy had starring roles in commercials run using the What's In Your Wallet tagline. Frankly, I'm surprised that Capital One does not have a dedicated playlist on their YouTube channel with all of the commercials.
With Team '22 on the horizon, and the return of in person conferences and connections, I've been thinking about what's gonna be in my wallet come April.
Let me tell the story through the Simpsons!
A business card is generally a good single source of truth (like 💙 Confluence 💙!). Not too much space there to stretch the truth...
But LinkedIn, well there's a lot of white space there to improve on Homer's user of a single business card...
Then there's the industrious like Moe. Environmentally conscious, not one to waste blank space to reprint cards when there is a change of role or title...
Whether you will be there or not, let us see how you'll represent yourself. What's In Your Wallet?
Is it a physical business card?
A digital one?
A QR code to your LinkedIn profile?
Whatever it may be, post a comment about it. I can't promise you'll win a cookie, but if we get enough responses, maybe I'll pick one from the fishbowl for a prize! After all, the reason we all came with stacks of cards were to hand about a dozen to other humans, and to fill the raffle bowls with the rest!