It's not the most expensive plugin in the Atlassian Marketplace. For example:
and I'm sure there are others ....
It really is less about price and more about whether customers see the value.
We've had a pretty strong adoption to the paid version since we released it back on the 1st September, 2015.
I'd welcome your feedback though on how we can improve the product to a point where you would see the value.
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