The JIRA Trello Importer add-on doesn't appear to be available for Cloud instances.
However, you can import Trello using the JIRA Administration > System > External System Import function.
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That web page is badly designed. Only when you hover over ondemand does it say its not aviable.
So is anyone going to be helpful and tell me if this is on the roadmap for ondemand. If not then I might as well walk away from jira now as I need a resonably efficient migration path from Trello.
I can't help you with how Atlassian might be trying to include it (I'd actually ask sales to check with the technical people to see if it might happen in an acceptable timescale for you)
But, there is another option - you could fire up your own (temporary) Jira installation, use the Trello importer to get your data into that, then export it again - it would then be in Jira format, so importing it into OnDemand should be relatively trivial. If you're completely non-technical, I'm sure an Atlassian partner would be happy to get you through the import/export side of it.
I found that Trello Importer available in cloud by menu: Projects > Import External Project
however haven't found right configuration and a way to import into existing project though.
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