Not an official answer, but some guess work suggests that you can have Jenkins set or use certain parameters of your JIRA issue.
I'm not sure if "Jenkins Parameter" gets set by the JIRA "Issue Attribute Path" or if it's the other way around (if "Jenkins Parameter" sets the "Issue Attribute Path").
You can try setting a JIRA "Issue Attribute Path" like "Fix Version/s ", "Labels", "Start Date" or "End Date" or something like that with the Jenkins Parameter value (or see if jenkins parameter get set by the JIRA issue attribute path).
I'm not sure what the "path" would be though, but hopefully this helps a bit?
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